Why is used PPC?| What are the advantage of PPC?

PPC (Pay Per Click)

What is PPC?

In this generation of internet, everyone wants to try to their business online, everyone has got to be two steps before their fellow businessmen, in such a situation, digital marketing has a crucial role within the fast-growing technology. Today we'll detail you during this article Pay Per Click Kya Hai? Why PPC is used? What are the advantages of PPC? Will affect all aspects of it. If you're a businessman or blogger and need to market your product and repair online, then this information will convince be vital for you.

Whenever you search a number of your queries on Google, there are always some links within the results obtained on which a little AD comes on the side. That is, a corporation or website is advertising its service or product. The way that company or website has adopted to bring its link-up is named PPC or Pay Per Click within the world of digital marketing.

By understanding Pay Per Click Kya Hai by name, we will easily deduce that pay per click means a billboard that you've got to pay only someone clicks on your advertisement otherwise.

Pay Per Click are often employed by you or any folks ordinary people to simply sell any of our services or products that no special skills are required. PPC is getting used by big companies to sell their products, so in today's time many big institutes also are using PPC for his or her promotion. Pay per click isn't limited to the present, but in today's time, the way of publicity of political parties has also become the way.

How Paid Search Ad Works

It is not enough for an advertiser to have more money to get their ad to the top on a search engine result page Search Engine Result Page (SERP). Several factors are combined, including the amount of total money and the quality of the advertisement, to determine this.

Whose ad will appear at the top position of the SERP. Advertising services provide such as Google Ad and BingAid work with real-time bidding Real Time Bidding, where ad inventory is sold in a private automated auction using real-time data.

How to choose correct advertising

If the keyword of any advertisement matches the keyword of the content of your blog, those ads automatically appear on your blog. It is also called google adsense and its payment is received by Google. Apart from this, if a company shows its ad on your blog, then it is called sponsored advertisement, the company of which gives the money directly to the blog owner.

In the Pay Per Click (PPC) advertising company, google adwords, yahoo search marketing and Microsoft ad center are the three largest network operators and all three operate under the bid based model. The cost per click (CPC) varies depending on the search engine and the level of competition for any keywords.

History of Pay Per Click

First in 1998, a new company goto.com started pay per click. The idea of ​​PPC advertising model was from founder of goto.com, bill grass and idea lab company. google started pay per click in 1999, and introduced ad words in Oct 2000 which is a leading advertising company of pay per click today.

Although PPC was introduced in 2002 in a good way, by that time payment for advertising was received at the cost of per thousand.

Benefits of Pay Per Click

*If you want to rank your blog post by a keyword without doing SEO search engine optimization, then you can take help of it. 

*It is much cheaper than other marketing Technics, and through this you can show your blog ads on high traffic website with very little money and you will pay for the traffic that will come to your blog.

*There are some changes in Google Algorithm from time to time, due to which the ranking of websites keeps decreasing or increasing, but it does not have any effect on pay per click PPC.

*You can target your audience with pay per click, and sell your products and services to them, with PPC you can also target a particular location, that is to say, you mean keywords, location, according to your own You can advertise your blog by targeting Website, Device, Time and Date.

*You can also promote your blog or website or your business in a low budget through pay per click.

*If you have just started a company soon, you can advertise it for less money, or your company has started an offer, then you can access your offer to people with this for less money.